I hate sales. I don't like trying to sell people things, and I tend to not trust people if they're trying to sell something to me. So, I hesitated a bit when I was recently asked in one of our Vision Gatherings, "What makes Border City Church special? What differentiates it from the other churches already in Detroit?" Great question. The problem was this: 1) answering it felt like unwillingly making a "sales" pitch, and 2) it was very hard to answer in such a way that didn